Another great story of the 2010 winter Olympics
is the emergence of B2ten as captured in the
Globe
and Mail and the
Wall
Street Journal. B2ten is a privately funded, not-for-profit
organization that supports Canadian elite athletes so they
may succeed at the highest level of international competition.
B2ten supports athletes by providing access to training resources,
support services and technology that meet the specific needs
of each athlete.
During these Olympics, B2ten supported 9% of the athletes
that represented Canada. In turn, these B2ten-supported
Olympians contributed to 40% of the medals
won by Canada.